Business Intelligence Tools (BI)

Business Intelligence (BI) tools are software applications that allow companies to process and analyze large amounts of unstructured data from various sources in order to make sound strategic decisions. BI uses techniques such as data retrieval, analytics, data visualization, and reporting to present complex data in an understandable format.

The mechanism of BI-tools

Data aggregation. BI tools collect data from various internal and external sources, from databases and cloud services to social media platforms.

Data organization. The collected data is processed and organized in a structured, standardized format.

Data analysis. The tools carefully analyze the data to identify patterns, trends, and anomalies.

Data representation. The data is presented in a user-friendly format. For example, in the form of graphs, charts, or dashboards.

Advantages of BI-tools

Making decisions based on data. BI tools allow you to make strategic decisions based on specific data.

High efficiency. Automation of data collection and analysis processes saves time, reduces the likelihood of errors, and increases work efficiency.

A competitive advantage. BI tools provide companies with information about market trends, consumer behavior, and competitor actions.

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